Top Drawing & Coloring Apps in South America Q3 2024: Unified Platform Overview

In the third quarter of 2024, Sensor Tower's data reveals intriguing trends among the top drawing and coloring applications on a unified platform in South America. Here's a closer look at how these apps performed in terms of downloads, revenue, and active users.

Phone Case DIY from CrazyLabs LTD saw a gradual decline in weekly downloads starting at around 423K in early July, dropping to approximately 76K by early September. However, a recovery was noted towards the end of the quarter, with downloads climbing back to around 188K. Weekly revenue experienced a decline from $157 to $41 during the same period but showed an uptick to about $82 by the end of September. The app's weekly active users followed a similar pattern, decreasing from 1.17M to 639K before rebounding to about 835K.

Color ASMR: Painting Book by Zego Global Pte had no recorded revenue but maintained a steady download rate. Initial downloads of 261K in early July decreased to around 103K by the end of September. The app's active user base started at 2.46M, peaking slightly in mid-July before stabilizing around 2.19M by the quarter's close.

Happy Color®: Coloring Book from X-FLOW showed consistent engagement with weekly downloads hovering between 118K and 154K. The app's revenue remained relatively stable, ranging from $178 to $362 across the quarter. Active users were steady as well, with numbers staying just above 1.19M throughout the period, ending with an increase to 1.25M.

Coloring & Learn by Orange Studios Games, an Argentina-based publisher, experienced a varied performance. Weekly downloads started strong at 160K, dipped mid-quarter, and then stabilized around 74K by the end of September. Revenue fluctuated, peaking at $220 in early July and settling at $82 by the end of the quarter. The app maintained a robust active user base, starting at 2.12M and finishing at 1.81M.

Finally, Color Pop - Fun Coloring Games from MWM - AI Music and Creative Apps showed a strong revenue increase, starting at $3.5K in early July and peaking at $6.1K by the end of August. Weekly downloads varied, reaching a high of 223K mid-July but declining to 58K by the end of September. The app's active user count mirrored this trend, beginning at 206K, peaking at 380K, and then reducing to 144K.

These insights from Sensor Tower provide a comprehensive view of the dynamic landscape of drawing and coloring apps in South America, with more detailed data available on the Sensor Tower platform.